The Mark
A Dynamic Identity
Our identity is as fluid as the spirits we serve. Inspired by the generative nature of water, 'The
Mark' is not a static logo but a living entity.
Born from the interplay of light and liquid—captured through high-speed analogue scans of water in
motion—it represents our core ethos: a different experience every time. Organic, mysterious, and
perpetually shifting, it embodies the sophisticated yet inviting atmosphere of LIQID, rejecting the
rigid minimalism of the past in favor of a dynamic, living luxury.
